A procurement manager opens ChatGPT: “SOC 2 compliant tools with Okta SSO, US-only data residency, under $80 per user.” Thirty seconds later she has five vendor names with links. Maybe she clicks one or two. Maybe she just screenshots the list and closes the tab. Three days later she types your brand name directly into Google. By Thursday she's on a demo. You never saw the referral from ChatGPT, but that's where she built her shortlist.
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The Dark Traffic Effect: Measuring Invisible Demand from AI Answers
A growing share of everyday decisions will begin in an AI chat box and end without a referral click, so your job is to be present inside the summaries people trust and to account for the lift that presence creates in exposure, in recall, and, ultimately, in pipeline.
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The Web Is Disappearing: What Google's Court Admission Reveals About AI Search
The web we knew it is gone, and it’s time to build for what's actually emerging: a post-search world where discovery happens through conversation, where dark traffic carries your best customers, and where the entire middle layer of the internet gets compressed into AI responses.
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